About
Course Duration
4day
5-10 hrs per week
Lessons
51
8 modules
Content Time
4hrs 17min
estimated time of completion
Categories
Product Education
Advanced
Product Certification
Ion
What will you learn
This course is intended for users that have familiarity and expertise working in marketing technology and web publishing tools and softwares. This learning path begins with an orientation and dives into learning how to update content, adapt page layouts, work with interactive components, forms, launch creatives, and includes a course with a focus on building calculators in ion. An optional overview of reporting and analytics is included at the end of the learning path. Upon completion of this learning path, users should have a solid understanding of building in ion Quick Starts using Expert-level features, and how to bring a calculator to life in ion!

Modules and Lessonsl

1 1. Ion Orientation
  • 1.1 Interactive Content with Ion
  • 1.2 Ion Console Orientation
  • 1.3 Create and Manage User Accounts, Logins and Passwords
2 2. Beginning a Project in Ion
  • 2.1 Creating a Portfolio and Campaign
  • 2.2 Add a New Creative from the Quick Start Cloud
  • 2.3 Copy a Creative
3 3. Ion Basics of Publishing
  • 3.1 Navigating Creative Studio
  • 3.2 Editing Content
  • 3.3 Branding and Animation
  • 3.4 Backgrounds and Page Structure
4 4. Tags, conversions and tracking in Ion
  • 4.1 Tagging Actions and Behaviors
  • 4.2 Tagging Interactive Components
  • 4.3 Marking a Conversion Point
  • [Additional Support Material] Tag Cloud, Tag Table, and Tagging Best Practices
  • [Additional Support Material] Add Third-Party Tracking
5 5. Launching a Project in Ion
  • 5.1 Proofing and Quality Assurance Before Launch
  • 5.2 Create a URL
  • 5.3 Managing Existing URLs
  • 5.4 Tips for Setting up an A/B Test
  • 5.5 Ion Launch Checklist
6 6. Advanced Publishing in Ion
  • 6.1 Page Layout and Structure
  • 6.2 Accordions and Tabs
  • 6.3 Lightbox and Videos
  • 6.4 Reveals
  • 6.5 Interactive Flow Component
  • 6.6 Full-Page Slider
  • 6.7 In-page Linking and Anchor Points
  • 6.8 Editing Forms
  • 6.9 Introduction to Rules, Logic, and Show/Hide Conditionally
7 7. Building calculators in Ion
  • 7.1 Introduction
  • 7.2 Choosing a Quick Start
  • 7.3 [Practice Exercise] Choosing a Quick Start
  • 7.4 Creating/Editing Inputs
  • 7.5 [Practice Exercise] Creating/Editing Inputs
  • 7.6 User Movement (UX)
  • 7.7 [Practice Exercise] User Movement (UX)
  • 7.8 Calculator Logic
  • 7.9 [Practice Exercise] Calculator Logic
  • 7.10 Dynamic Content
  • 7.11 [Practice Exercise] Dynamic Content
  • 7.12 Reset and Formatting Logic
  • 7.13 [Practice Exercise] Reset and Formatting Logic
  • [Additional Support Material] Advanced Calculations
8 8. Ion Reporting and Analytics
  • 8.1 Introduction
  • 8.2 Why Reporting Matters
  • 8.3 Basic Reporting Terminology
  • 8.4 Where to Access Metrics in the Ion Console
  • 8.5 Performance Gauges - Part 1
  • 8.6 Performance Gauges - Part 2
  • 8.7 Instant and Scheduled Reports
  • [Additional Support Material] Reporting and Analytics in Ion

Instructor

instructor-picture
Jay Ojea
Senior Product Specialist
Jay worked as a Senior Product Specialist, helping to create new training material, demoing Ion's software and guiding the sales team, designing and coding, or fielding technical questions. Jay's creative background mixed with his technical expertise sets him apart as a well-rounded instructor.
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Other Information

Certification
This course will provide you with a certificate! To earn it, complete all lessons and modules of this content, marking and completing each step on the platform.