About
Course Duration
3day
5-10 hrs per week
Lessons
37
7 modules
Content Time
3hrs 45min
estimated time of completion
Categories
Product Education
Advanced
Product Certification
Ion
What will you learn
This course is intended for ion users that have familiarity and expertise working in marketing technology and web publishing tools and software. This learning path begins with an orientation and dives into learning how to update content, adapt page layouts, work with interactive components, forms, launch creatives, and includes an optional overview of reporting and analytics. Upon completion of this learning path, users should have a solid understanding of building in ion Quick Starts using Expert-level features, and how to make your content come to life!
Modules and Lessons
1. Ion Orientation
- 1.1 Interactive Content with Ion
- 1.2 Ion Console Orientation
- 1.3 Create and Manage User Accounts, Logins and Passwords
2. Beginning a Project in Ion
- 2.1 Creating a Portfolio and Campaign
- 2.2 Add a New Creative from the Quick Start Cloud
- 2.3 Copy a Creative
3. Ion Basics of Publishing
- 3.1 Navigating Creative Studio
- 3.2 Editing Content
- 3.3 Branding and Animation
- 3.4 Backgrounds and Page Structure
4. Tags, conversions and tracking in Ion
- 4.1 Tagging Actions and Behaviors
- 4.2 Tagging Interactive Components
- 4.3 Marking a Conversion Point
- [Additional Support Material] Tag Cloud, Tag Table, and Tagging Best Practices
- [Additional Support Material] Add Third-Party Tracking
5. Advanced Publishing in Ion
- 5.1 Page Layout and Structure
- 5.2 Accordions and Tabs
- 5.3 Lightbox and Videos
- 5.4 Reveals
- 5.5 Interactive Flow Component
- 5.6 Full-Page Slider
- 5.7 In-page Linking and Anchor Points
- 5.8 Editing Forms
- 5.9 Introduction to Rules, Logic, and Show/Hide Conditionally
6. Launching a Project in Ion
- 6.1 Proofing and Quality Assurance Before Launch
- 6.2 Create a URL
- 6.3 Managing Existing URLs
- 6.4 Tips for Setting up an A/B Test
- 6.5 Ion Launch Checklist
7. Ion Reporting and Analytics
- 7.1 Introduction
- 7.2 Why Reporting Matters
- 7.3 Basic Reporting Terminology
- 7.4 Where to Access Metrics in the Ion Console
- 7.5 Performance Gauges - Part 1
- 7.6 Performance Gauges - Part 2
- 7.7 Instant and Scheduled Reports
- [Additional Support Material] Reporting and Analytics in Ion
Instructor
Max Weissler
Customer Support Supervisor
Max helps customers to become familiar with ion's software-as-a-service platform to generate business value through interactive content marketing.
He has a passion for advertising and technology, industries that help people and businesses grow and expand. He loves having the opportunity to work with a variety of customers around the globe in the digital marketing sphere, each with unique backgrounds and objectives.
Start Learning!
Other Information
Certification
This course will provide you a certificate! To earn it, complete all lessons and modules of this content, marking and completing each step on the platform.
