About
Course Duration
1day
5-10 hrs per week
Lessons
53
8 modules
Content Time
2hrs 15min
Content time body
Categories
Product Education
Beginner
Product Certification
Ion
What will you learn
Get ready to learn your first steps in Ion! This certification includes everything you need to know to familiarize yourself with Ion's tools, content hierarchy, and the steps to build a successful interactive content strategy.

Throughout this course, you will not only learn how to navigate through the Ion platform and set up your console but also how to adapt static content, plan an interactive content strategy, and choose the ideal type of experience for each stage of the buyer's journey.

By going through these initial steps, you guarantee that your learning goes beyond just how to drag and drop components within the Creative Studio: you're learning how to build results-driven experiences that will set you apart from your competitors.

As the name suggests, this is just the beginning: here, you will learn what Ion and interactive content are all about, how to set up your account; how to navigate the Creative Studio and the Ion console, and will learn the steps to build your first content within the platform to test your skills.


👉 If you're ready, click on Start Learning! to watch the first lesson!


Want to see more? Here is what you will learn in this certification:

  • How to set up your Ion account (Step-by-step through every Setting)
  • How to plan and structure a successful interactive content strategy
  • The types of interactive content you can build and when to build each one
  • An overview of Ion's dashboard and how to navigate through the Creative Studio
  • How content is organized in the Ion platform (with tips on how to name Portfolios, Campaigns, and Creatives)
  • Templates available in Ion and how to build different types of interactive experiences using them
  • Creative Studio's basic components for content building and how to use them


And much more!


Modules and Lessons

1 1. Welcome!
  • 1.1 Course Introduction
  • 1.2 Study Roadmap Overview
2 2. Ion as a Tool to Your Content Strategy
  • 2.1 Steps of a Content Strategy
  • 2.2 Why You Should Care About Interactive Content
  • 2.3 Interactive Experiences in a Content Marketing Strategy
  • 2.4 Adding Interactive Content to Your Strategy
  • 2.5 Interactive Content Planning
  • 2.6 Using Ion as a Powerful Tool
  • 2.7 Building and Aligning Your Team
  • 2.8 Interactive Content in the Buyer's Journey
  • 2.9 Let's Recap!
  • 2.10 Test Your Knowledge!
3 3. Introduction to Ion
  • 3.1 About Ion
  • 3.2 Dashboard Overview
  • 3.3 Navigating Through the Platform
  • 3.4 Account Settings
  • 3.5 Let's Recap!
  • 3.6 Test Your Knowledge!
4 4. Content Hierarchy and Organization
  • 4.1 Brand Spaces, Portfolios, Campaigns, and Creatives
  • 4.2 Overview of Brand Spaces
  • 4.3 Overview of Portfolios
  • 4.4 Overview of Campaigns
  • 4.5 Overview of Creatives
  • 4.6 Overview of URLs
  • 4.7 Let's Recap!
  • 4.8 Test Your Knowledge!
5 5. Quick Starts and Types of Interactive Content
  • 5.1 How to Use Quick Starts
  • 5.2 Types of Interactive Content in Ion
  • 5.3 Choosing a Quick Start
  • 5.4 Find the Right Quick Start
  • 5.5 Let's Recap!
  • 5.6 Test Your Knowledge!
6 6. Introduction to Creative Studio
  • 6.1 Creative Studio Overview
  • 6.2 Palette Tools
  • 6.3 Edit, List, and Page Tabs
  • 6.4 Side, Upper, and Lower Menus
  • 6.5 Let's Recap!
  • 6.6 Test Your Knowledge!
7 7. Introduction to Content Production in Ion
  • 7.1 Content Production and Publishing
  • 7.2 Company's Theme and Branding
  • 7.3 Page Structure and Responsive Layout
  • 7.4 Main Tools for Content Building
  • 7.5 Rules, Tags, and Other Settings
  • 7.6 Content Preview
  • 7.7 Publishing Your Content
  • 7.8 Building and Launching Your First Content
  • 7.9 Let's Recap!
  • 7.10 Test Your Knowledge!
8 8. Certification and Next Steps
  • 8.1 Course Recap
  • 8.2 Next Steps
  • 8.3 How to Take Your Certification Test
  • We Want to Hear From You!
  • Certificate Quiz

Instructor

instructor-picture
Sofia Cabral, Fernanda Rebuzzi, Bárbara Santos, Mariane Luz, Fernanda Cappi, Camila Campanha, and Moema Vianna
play-button-icon Start Learning!

Other Information

Certification
This course gives you a certificate! To earn it, complete all the lessons and modules in this content, marking complete on each step within the platform. At the end, you will be able to take the test, and reaching 70% success in this exam, you will receive a nominal digital certificate, valid for 2 years, attesting to the completion of the course.